January 12, 2009

TORONTO, ON, JANUARY 12, 2009—When is a caster not just a caster? When it reduces workplace injuries, saves companies money and increases productivity. Darcor Casters, a global leader in ergonomically-designed, precision-manufactured and tested casters, is repositioning itself to better meet the needs of companies who are seeking innovative solutions to workplace challenges. As part of the company’s rebranding, Darcor has a new tag line, “the path of least resistance”, which embodies the company’s approach to all aspects of its business, from producing casters with the lowest rolling resistance to providing superior customer service designed to meet and exceed clients’ expectations.

“In today’s economic environment, manufacturing companies are looking for ‘the path of least resistance’ to reduce costs and increase productivity,” said Rob Hilborn, president, Darcor Casters. “Darcor’s commitment to R&D, its focus on customized solutions and its 76 years of experience in producing the world’s best casters makes us an ally to companies looking to improve workplace performance.”

Darcor’s repositioning is embodied in its new tag line, “The path of least resistance”, which symbolizes its commitment to solving workplace challenges for its customers. The path of least resistance is demonstrated to customers in four ways:

1. PEOPLE: With a 76 year history of manufacturing the world’s best casters, Darcor has the most experienced people in the industry. That experience gives Darcor an edge on meeting and exceeding its customers’ expectations by finding innovative solutions to workplace problems.

2. R&D AND PRODUCT DESIGN: Darcor has a major focus on R&D and testing of its ergonomically-designed casters to ensure their longevity.

3. PROCESS: Darcor’s new cutting-edge website allows decision-makers to easily make informed choices and select the right product for their problem in order to solve issues such as overexertion injuries. On-site audits are also available for companies looking to better assess their workplace needs.

4. PRODUCTS: Darcor casters reduce overexertion injuries, reduce workplace noise and reduce downtime. With serious overexertion injuries as the top cause of workplace injuries, costing businesses in the U.S. more than $12 billion each year*, finding solutions to improve workplace safety can have a positive impact on both employee morale and on a company’s bottom line.

“At Darcor, we like to think that we do more than manufacture the best casters in the world,” said Hilborn. “We want to be seen as ‘the path of least resistance’ for our customers and we achieve this by providing the right solution to solve workplace challenges such as overexertion injuries and production line downtime.”

About Darcor Casters

Darcor is a global leader in ergonomically-designed, precision-manufactured and tested casters. Darcor casters are designed to deliver a load capacity of up to 15,000 lbs per caster, the lowest possible rolling forces and the ultimate in protection against overexertion injuries.  Darcor casters and wheels are the best in the world—based on unbiased and quantifiable testing against competitors—at meeting four fundamental criteria:

Movement: Darcor products start, roll and swivel with far less resistance, directly reducing the human and financial costs of overexertion injuries.

Noise Reduction: Darcor casters are designed and precision-manufactured to be considerably quieter in order to minimize hearing loss and make the work environment more pleasant.

Longevity: Darcor products are virtually unbreakable and require minimal maintenance to keep them rolling reliably.

Applicability: Off-the-shelf or custom designed, Darcor delivers the right caster to meet specific user needs and achieve the best possible return on investment.

Darcor’s New Website

Darcor Casters provides cutting-edge tools to decision makers to help them make informed choices. Darcor’s new website, www.darcor.com, introduced in June 2008, simplifies the process of selecting the right caster by creating a state-of-the-art, virtual “touch and feel” experience for visitors that ensures they can easily select the correct product for a specific need, load and environment. Visitors can also access in-depth information through tools such as the industry’s first webinar series and web-based interactive seminars.

In addition, the website features a caster selector tool that makes it easy to choose the right caster for the job. The tool is focused on solving a current challenge (such as overexertion injuries or noise) and then making a selection based on criteria including industry type and application. If a custom design is required, the site provides a human interface through an immediate link to Darcor’s engineering department. Many products also feature detailed mounting configurations and downloadable 3-D CAD models.

About Darcor Limited

For more than 75 years, Darcor has been the world leader in high performance caster solutions—helping companies in every industry to keep things rolling more easily, safely, quietly, and reliably. With its head office and manufacturing facility in Toronto, Ontario, Darcor exports its casters to top automotive, medical and industrial companies in 20 countries around the world. For more information, visit www.darcor.com.

*Liberty Mutual Insurance Company's Workplace Safety Index 2006

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