April 26, 2010

TORONTO, ON, April 26, 2010 - Darcor Limited announced today that it has launched a specialty website called "Take the Darcor Challenge" (www.darcorchallenge.com), which uses video testimonials to show the human and financial benefit of buying high performance casters. Darcor Challenge participants push two identical carts, one fitted with Darcor casters and the other with a competitor's casters. Once completed, each participant does an on-camera interview, providing their feedback on the difference between pushing the two carts.

"At Darcor, we are very committed to helping our clients to reduce the human and financial costs related to using low quality casters," said Kirk Tobias, Director of Marketing, Darcor Limited. "We are using the Darcor Challenge as a way to educate the public as to all the benefits of purchasing high performance casters. We have found that by letting customers try maneuvering identical carts, one fitted with Darcor casters and the other with a competitor's casters, they quickly understand how high performance casters can reduce workplace injuries."

For more than 75 years, Darcor has been helping companies in every industry to keep things rolling more easily, safely, quietly, and reliably. Below, are the four main reasons why customers choose to purchase Darcor's high performance casters:

 1. Performance:
Whether you are trying to keep your assembly line up or reduce workplace injuries Darcor's award winning casters are the best performing in the world.

2. Safety:
Darcor casters are the safest in the world and are the output of significant investments in R&D, product design and testing. When you buy Darcor casters, beyond the benefit to the bottom line of your business, your employees will thank you for your investment in their health and safety.

3. Value & ROI:
Darcor casters will cost more to buy than low quality alternatives, however, the benefits of our high performing casters, over the lifetime of your purchase, are obvious. Less expensive, poor performing casters will directly lead to increased workplace injuries and downtime.

4. Availability:
If the timelines for your project are tight, you can trust Darcor to deliver on time and on budget. Whether standard product or a customer solution we can meet your needs.

Darcor's record of achievement speaks for itself. Darcor automotive casters represent one of the best and most cost-effective investments you can make in your organization's people, profitability, and future - starting from the groud up.

About Darcor Limited

For more than 75 years, Darcor has been the world leader in high performance caster solutions - helping companies in every industry to keep things rolling more easily, safely, quietly, and reliably. With its head office and manufacturing facility in Toronto, Ontario, Darcor exports its casters to top automotive, medical and industrial companies in 20 countries around the world. For more information visit www.darcor.com.

For more information:

Kirk Tobias
Director of Marketing
Darcor Limited
(416) 225-8563 x257
ktobias@darcor.com

» back to news articles